American University of Antigua
Every touchpoint of a medical journey.
From the first ad a prospective student sees to the day they walk as a graduate, this is the brand and visual work behind that entire journey at AUA College of Medicine.
I led brand and visual design across the full student lifecycle at AUA — from prospect-facing ads and email campaigns to the materials that welcomed, supported, and eventually celebrated every class through graduation. The bulk of my work lived in prospect student acquisition, but it stretched into photography, videography, and video editing for campus life, match day, and commencement.
Prospect Student
Before anyone applies, they see an ad. This is where most of my work at AUA lived — the campaigns, webinars, one-pagers, and emails that turn a curious scroll into a serious inquiry.
Current Student
Once accepted, the relationship shifts from persuasion to support. This stretch covers webinars, newsletters, campus materials, wellness content, and everyday social presence that kept students informed and connected.
Match Day
The moment four years of work pays off. Match Day called for assets that could move fast — social-ready, celebratory, and built to be shared in real time as results came in.
Graduation
Commencement closes the loop. I designed the campaign assets and also picked up a camera — these are moments I shot myself, alongside the social content that announced each new class of doctors.
Alumni
The journey doesn’t end at graduation. Alumni spotlights keep the AUA community connected — showcasing where graduates land and the doctors they’ve become.
From a first ad to a white coat — every step of this journey was designed with intention.