Massachusetts General Hospital In collaboration with Harvard

The Cancer Equity Colloquium, reimagined.

A recurring event, run three to four times, that grew from a fully virtual portal experience into an in-person colloquium with a brand system to match. This is that evolution.

My Role

I designed the visual identity for the Cancer Equity Colloquium across every iteration of the event starting with a fully virtual portal experience built in collaboration with Harvard, through to the most recent in-person colloquium with branding aligned to MGH’s hospital-wide identity. The work spans portal graphics, email design, promotional video, social campaigns, print collateral, and event signage.

Where it started

The Virtual Years

Before the colloquium met in person, it lived entirely online. Attendees moved through a virtual portal — and that portal needed a brand presence built from scratch, in collaboration with Harvard.

Event flyer

Graphics built for the virtual portal

The portal itself

virtual.cancerequitycolloquium.org

Promotional video — filmed & edited by me

Sent as part of the event’s email promotion

A few years later

The colloquium moved off-screen and into a room and the brand grew up with it.

Today

In the Room

The most recent colloquium brought the event in person, with a visual system rebuilt to align with Massachusetts General Hospital’s own brand — from social campaigns to the materials guests held in their hands.

Event graphics & digital ads