JUSTFAB
Justfab is an online subscription site that allows women to shop for shoes and clothing based on the current season. The site does not have an app, which makes accessibility hard. There is a mobile site; it’s treated as a regular website in some cases. The mobile site is not user-friendly often time. We find the button close, and the type is small. I created a friendly user app that can easily navigate through, allowing a user to shop and browse through the site—making it easier to access features such as skipping the month, going through the monthly picks, and setting alerts so the user can be the first to receive a notification.
This is the heading
Working Women between the ages of 18-35
Interview Questions
Have you used JustFab?
If yes, or how long?
If no, do you think you’ll start shopping with JustFab?
Do you think JustFab needs an app? And why?
Responses
-Yes, I’m a Justfab User. I’ve been using Justfab for
five years, and it is about time that they get an app. But use it occasionally. Yes, thinks they need an app, then I'll be easier to use.
-No, I’m not a Justfab User. I have family and friends you shops from there website. Yes, I think it is essential for a retail store to have an app, especial since everyone’s doing it. I would start using it.
-Yes, I am a JustFab user. I’ve been using the app for seven years. I love their company. Yes, the company needs an app. I love the site, but I found my self using my phone more than a desktop. Having an app would be more natural to use
Journey Map
Rough Draft
First Draft
USER RESPOND
After creating the first Draft, I mocked it up on InVission and asked both user and non-JustFab users how they felt about the experience.
Justfab User
JustFab skip the month to be visible Like the zoom in details on clothing to see more details A visible access to my monthly pick Love the nav bar on the bottom Home button Less words on the menu spread them out A section to post pictures in the review section
Non Justfab User
Non Justfab user Navigate easily? Yes Like to scroll or see more Yes first fall on the add Ok with nav on the bottom
Justfab User
Able to click on the Size Like the zoom in details The price Similar items(user also purchased) The material and details View other angles of the shoes Fine at the bottom arrow to go back Fall on the add JustFab skip the month to be visible Season pick to be visible in the home page
USER ANIMATION
This animation is explaining why the user would want to use the JustFab app. Also Highlighted some of the main features the app would bring instead of the website.
Final Look
On Boarding
1. Click on the app
2. Sign up or log in (option to logon with FB)
3. Take quiz or go straight to your picks
4.Enjoy!
SHOPPING EXPERIENCE
